Your people first
We design around the people who have to live with the result. Everything starts from what your team and your audience actually need.
Brands
and
platforms
for
research
and
mission-driven
organisations.
Credible
from
day
one.
We design the brand and build the platform your organisation launches on. Built to be found, and yours to run from day one.
Built to be taken seriously
Research and mission-driven organisations cannot afford a weak first impression. We make sure yours holds up with partners, funders and the public.
Deep sector knowledge
14 years inside research institutes and universities. We understand your governance, your culture and your pressures.
Practical not theoretical
No jargon. No hype. Just practical guidance your team can act on from day one.
Ongoing partnership
We do not drop a report and disappear. We work alongside you for as long as you need us.
How we work with you
Every engagement is designed around your team, your workflows and your goals. We work alongside you, not above you.
Brand
We articulate who you are and design an identity that holds up with partners, funders and the public.
Platform
We build the website and systems your organisation runs on. Structured, governance-ready, and yours to maintain.
AI
We make your platform AI-ready, train your team to run it, and automate the manual work that slows you down.
Selected Projects
A focused selection of engagements that show the range and depth of what we deliver.
UNIVERSITY · PLATFORM & CONTENT AT SCALE
Deakin University Research Institutes
39 research institutes. 25,000 pages of legacy content across multiple systems. We designed an AI-assisted system that cleaned, standardised and migrated everything, on time, at scale, and upskilled the team to maintain it independently.
RESEARCH INSTITUTE · BRAND IDENTITY & PLATFORM
Centre for Human-AI Information Environments (CHAI)
Brand identity and digital presence for one of Australia's first AI research institutes at RMIT. Built to establish authority and attract the right partners from day one.
Don't just take our word for it
Trusted by the teams we work alongside, some for over ten years.
Brand identity for one of Australia's first AI research institutes, established at RMIT University.
Sanny guided us through a branding process that was both strategic and highly collaborative. The process was thoughtful, user-focused and helped us articulate aspects of the Centre's identity that we had previously understood intuitively but never clearly expressed. The workshops created space for meaningful discussion about our purpose, values and ambitions.
What impressed us most was Citeable's ability to translate those conversations into a brand that feels genuinely authentic to our Research Centre.
The final identity captures the balance we were seeking: rigorous research, human-centred impact and a commitment to collaboration. It has given us a clear and confident platform for communicating who we are and the contribution we are making.
"Sanny understood our complex requirements and developed a customised solution tailored to our needs. The solution is functional and modern, and the back-end architecture streamlined our administrative processes and improved team performance."
"From conception through to completion, Sanny delivered within agreed timelines and to a high standard. He contributed significantly to how we engage with stakeholders and how we manage the site. Sanny continues to provide excellent training and support."
"Sanny provided sharp insight into design and communication. He is quick to respond and understands the needs of our academic member base."
Questions directors ask before engaging us
Clear answers for research leaders.
We design brands and build the websites and platforms that research institutes and mission-driven organisations launch on. We also make those platforms AI-ready and train your team to run them.
Research institutes, ARC-funded centres, universities, not-for-profits and mission-driven organisations across Australia.
Usually a free 30-minute call to understand what you are building, your timeline and what would help most.
A brand identity is typically four to six weeks. A website build runs alongside or after it, depending on scope. We give you a clear timeline before we start.
Yes. We build platforms your team can publish to and manage independently, and we train you to do it. No vendor lock-in and no waiting on central IT.
Fourteen years inside research and education. We understand governance, ARC reporting and academic audiences, so you are not explaining your world from scratch.
Yes. We work within institutional brand requirements where they exist, and build the rest around them.
We structure your content and site so the tools people now use to find research, including AI search, can read and surface it. Where it helps, we also automate manual work like reporting and content formatting.
Yes. Many clients keep us on after launch for training, updates and support as their needs grow.
Yes. We work with organisations across Australia and internationally. Work can be delivered on site or online.
Sanjeev Veloo
Founder, Citeable
Sanny Veloo has spent over 14 years working with research institutes, universities and education organisations across Australia. He founded Citeable to help research teams navigate the AI era practically, ethically and confidently.
He believes AI works best when people understand it and that no team should be left behind.
Outside of work, Sanny is a rock musician who has collaborated with Gotye and toured internationally. Managing artists, building audiences, running logistics and social media across multiple markets turns out to be surprisingly good training for helping research teams work smarter.
Based in Melbourne, Australia.